Bienvenue to online magazine about Design, Art, Lifestyle & Culture. Pure aestheticism, nothing more.

Alex Steinweiss. How one graphic designer was able to turn over the music world

Fon_38_AL_Steinweiss_en-2

 

То transfer music rhythm, melody, emotions visually is a rather difficult task. But if the artist comes to the right way, it turns out a true masterpiece, combining two fine arts.

Before this moment when one brilliant and simultaneously simple idea had came to  Alex Steinweiss, a New York graphic designer, music albums packaged in a plain sleeves made of brown wrapping paper.

1

The sleeves for vinyl in 1930s

His thought was to create vivid images on the packaging and it was a huge success. On could say it was the breakthrough in the music industry. In one month, the number of sold album increased by 800 percent.

2

He worked for a company of Columbia RecordsFrom 1939 to 1945. The designer came up with a huge number of bright sleeves for vinyl LPs.
His works are original, full of air and the musical vibrations, which are sealed in the packaging.

3

Alex Steinweiss was unique in that it not only created an advertising packaging. It were always  mini posters, mini stories about the musical works in the tradition of the French and German graphic design of the 1930s. He passionately loved and felt the music and his interpretation is unquestionably reflect it.

4

The works of Steinweiss tempted the music lovers who came to music stores, and then forced them to rush home to get it out of the sleeve a promised masterpiece.

5

Working in the «pre-computer era», he needed to make not only hand-written lettering and created his own font Steinweiss Scrawl, but  to execute separations for printing by hand, because the technical process was only black and white.

9

With the development of printing processes, record companies increasingly prefered to put photos of artists on the covers of music albums. In 50 years of Alex Steinweiss he left the company and started his own creativity. He lived a long life (1917 – 2011). His contribution to the history of graphic design for some time, has not been evaluated, but now Alex Steinweiss is considered one of the unique graphic designers.

6

7

8

 

 

 

Similar posts
  • Five design things of this week #18 April. The nature begins to adorn our reality by gentle colors. The sun is still not so bright for dazzling, but tries to heat everyone with its warmth. The grass is freed from the snow cover finally, climbs up and pleases the any eye with its positive green shades, symbols of youth and freshness. In this compilation there are 5 things that delicate, fresh, [...]
  • Five design things of this week #17   February. The time when the winter will play for a long time with us in “to leave or to stay” and the thaws will be replaced by gusts of winds, but thoughts run inexorably in the direction of spring. Plans, hopes, travels, meetings, impressions. It’s ahead, but now you can just dream about flights, [...]
  • When design inspires #13. Glithero. D... The creative duet of Glithero (British designer Tim Simpson and Dutch designer Sarah van Gameren) never stop to amaze. In their London studio, they create objects, furniture and installations. The key points of their work is the transformation of the object in time. Their credo is functionality, simplicity, understandable to everyone, but created by non-standard [...]
  • Sois creatif! Be creative!  The adver... Тhe original advertising campaign launched by the French advertising agency LunaGalo, is a series of posters “Be creative!” with different motivating slogans. The set of placats «Be creative», and the first one is called «Casse stéréotypes» or «Break stereotypes». Nothing better sometimes than just to break patterns, erase some stereotypes and tear chains. Let they get [...]
  • “Selena et Aurore” is lin... “Selena et Aurore” is the conception of the line of hair & body care products. So the French manufacturer has developed new formulas for nutrition and restoration of different types of hair, he wanted a clear division of objects for blondes and brunettes. This was reflected not only in color coding, but also in the [...]

No Comments Yet

Leave a Reply

  • English
  • Русский
  • Français

Recent Comments

    Рейтинг@Mail.ru