Bienvenue to online magazine about Design, Art, Lifestyle & Culture. Pure aestheticism, nothing more.

When design inspires #14. Nike and traditions of french craft


In the run-up to Roland Garros, the only tennis tournament of the year on clay, Roland Garros, Nike launched a collection based on toile de jouy ornaments.

Tennis – sport is beautiful, smart, where many things are conservative, with its own traditions. It’s not a secret to anyone that in the UK at the main grass tournament Wimbledon, a strict dress code for players, (only white uniform).


The rest of the tennis world is not so harsh, but it also keeps to traditions.

Nike, recently criticized by one of the top players, decided to shift its bright style towards the French classics.


Toile de jouy, literally, the fabric from Jouy – one French village, was invented, as many ingenious things were not for, but contrary to – the poorest class came up with a method of applying a thin pattern on the fabric. Ornament stuffed with acid and dipped the fabric in a plant solution. But as it often happens drawing has become popular, has spread everywhere. These motifs are transferred to furniture, wallpaper, dishes.

Nowadays, the tual de jouy is an ornament that gives any thing a hint of elegance, style,  some degree of luxury.


The designers of Nike combined the traditions of French manufactories with own advanced technologies and turned out to be unique sporting chic, corresponding to all tennis events of such magnitude as Grand Slam tournaments.


The collection has been added with several more black and white prints of some French neo-classical – flowers, as if descended from the Romanesque trellis. And the bees are the symbol of the first Christian dynasty of the kings of the Merovingians.


Similar posts
  • The brilliant epoch. Jewelry art of ... When is there the light of hundreds of candles, diamonds flash, rubies and spinels gently flicker, sapphires and emeralds contrast with them with the cold brilliance. The precious stones, skillfully inserted into gold and silver, like the stars, sometimes the whole constellations shimmer on the surfaces of heavy silk, rich velvet and finest lace.   [...]
  • Ford vs Ferrari. Review of the film   Ford vs Ferrari, the film based on real events with real characters, primarily about human nature, about the destruction of hope, about a newfound dream, about disappointment, about love, friendship, about big ambitions, about potentially  vulnerable vanities, bloated vanity, which gave the course of this story. The plot is based on how one insulted [...]
  • Photographer Atom: “Please think abo... Every true artist, creator, no matter in what area, always has an idea, and his message.  Without a concept, there is no art, without it, it is just a craft or meaningless performance.  A Japanese photographer working under the pseudonym Atom  (1980, based in Tokyo ) invites the viewer to look at our planet, at the world [...]
  • Samuel Salcedo. Hyperrealism or life ...   Perhaps at first glance, the hyper-realistic sculptures of Samuel Salcedo seem unattractive and even repulsive in some places. But after looking closely, you can understand and accept his message – it s about us, people who are not covered under masks of goodness, this is when we don’t strive to appear to be the [...]
  • Five design things of this week #18 April. The nature begins to adorn our reality by gentle colors. The sun is still not so bright for dazzling, but tries to heat everyone with its warmth. The grass is freed from the snow cover finally, climbs up and pleases the any eye with its positive green shades, symbols of youth and freshness. In this compilation there are 5 things that delicate, fresh, [...]

No Comments Yet

Leave a Reply

  • English
  • Русский
  • Français

Recent Comments